Offering more than 20,000 product varieties across four continents and in over 30 countries, Porland is bringing its premium products to consumers in the United States. With a portfolio exceeding 20,000 items, Porland is entering the US retail market.
To promote Turkish porcelain, Porland opened its first showroom in the United States in 2021 and is now sharing the same stage with global industry leaders at 41 Madison in New York.
With 33 stores in Türkiye, more than 200 dealers abroad, and a wide sales network, Porland brings together not only porcelain but also tabletop, kitchen, home decor, textile, and bathroom products. The brand plans to increase its market share in the more than 30 countries where it is already present by the end of 2021. Producing 70 million pieces of porcelain annually, Porland aims to become a globally recognized Turkish brand.
“We Made a Rapid Entry into the US Retail Market with Our Showroom”
Stating that she has observed the US market for many years, Porland Board Member İmge Pamukçu said: “As a company holding a strong market share of 8 percent in the UK, we believed after extensive research and analysis that we could achieve successful results in the United States as well. In 2015, we created a roadmap covering the next ten years, which included a goal to establish our presence in the US retail market by 2025. We brought this plan to life with the showroom we opened in New York in January 2021 and made a rapid entry into the US retail market.”
“We Have a Serious Strategic Plan to Introduce the US to Our Product Variety”
Emphasizing that Porland is one of the world’s top ten key players in porcelain production, İmge Pamukçu stated: “We want to reach many more users around the world with our products. Our research has led us to the conclusion that the US is a relatively minimal market in terms of retail and variety. We have developed a serious strategic plan to introduce this large country to our product diversity. We are planning which products to offer in the US and how to position them. The US represents a very large market, and it is not common to see thousands of product varieties brought together under a single brand. As Porland, while presenting this diversity to the US, we also serve the gastronomy and HoReCa sectors and supply products to corners at the same time.”
“We Aim to Increase Our Market Share in Over 30 Countries Where We Operate”
Sharing details about future goals, İmge Pamukçu said: “We achieved the first step of our US plans with the establishment of our showroom at 41 Madison in New York, which hosts the world’s leading industry brands. Our next step will be opening our flagship store. Following that, we will begin opening new stores through a franchise system.”
Pamukçu also stated that one of their next goals is to establish factories in Europe alongside the United States and concluded: “By the end of 2021, we aim to increase our market share in the more than 30 countries where we are present outside the US. We plan to establish warehouses in both the US and Europe. As Porland, we observe that porcelain usage is expanding worldwide. Our greatest goal is to become a Turkish brand known not only within the industry but by everyone.”
